Sans Normal Kigur 12 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Demoise Sans Serif' by Maculinc (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, modern, confident, clean, emphasis, impact, motion, clarity, oblique, rounded, geometric, compact, crisp.
A slanted, sans-serif design with predominantly rounded, geometric construction and smooth, continuous curves. Strokes are thick and fairly even, with clear, open counters and a compact, efficient footprint that keeps letters feeling tightly controlled. Terminals tend to be clean and blunt rather than calligraphic, and the numerals follow the same rounded, forward-leaning rhythm for a consistent texture across mixed text.
Best suited to headlines and short-to-medium display copy where the strong slant and weight can communicate momentum and impact. It works well for branding, packaging, and promotional materials—especially for active, tech, or contemporary themes—and can also serve as emphasis within layouts when paired with a calmer text face.
The strong forward slant and sturdy stroke weight give the face an energetic, in-motion tone that reads as contemporary and assertive. Its smooth curves and lack of ornament keep it approachable and functional, while the overall stance suggests speed, action, and modern branding.
The design appears intended as a modern, high-impact italic sans that delivers speed and emphasis while staying straightforward and legible. Its geometry and clean terminals suggest a focus on versatile display use, with a consistent, branded texture across letters and numerals.
The overall rhythm is steady and graphic, with rounded shapes (notably in O/C/G/S and the bowls of P/R) balancing the sharper joins in letters like K, V, W, and X. In the sample text, the italic angle creates a cohesive, flowing line without looking cursive, supporting a clean, engineered feel rather than a handwritten one.