Sans Normal Konew 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, modern, dynamic, confident, impact, motion, modernity, clarity, slanted, rounded, compact, clean, punchy.
A slanted, monolinear sans with rounded, softly squared curves and compact proportions. Strokes stay even throughout, with smooth joins and a forward-leaning rhythm that creates a continuous sense of motion. Counters are relatively tight and apertures tend to be partially closed, giving the letterforms a dense, punchy silhouette. The figures follow the same rounded construction, with sturdy, simplified shapes that match the text color and weight of the alphabet.
This font is well suited to short-to-medium display settings where impact and motion are desirable, such as headlines, posters, brand marks, packaging callouts, and attention-grabbing signage. It can also work for subheads or UI accents when a dynamic, forward-leaning voice is needed.
The overall tone is fast, assertive, and contemporary, with a sporty lean and a no-nonsense presence. Its slant and compact fit add urgency and momentum, while the rounded construction keeps it friendly rather than harsh.
The design appears intended to deliver a modern, energetic sans voice with a slanted stance and compact, rounded forms for strong visual impact. Its consistent stroke weight and simplified construction prioritize clarity and punch over delicate detailing.
Uppercase forms read as strong and uniform, while the lowercase maintains clear, straightforward shapes with minimal embellishment. The sample text shows a consistently dark texture and stable spacing, producing a solid, headline-friendly block even in longer lines.