Sans Normal Goneg 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Olpal' by Bunny Dojo, 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel, 'CA Geheimagent' by Cape Arcona Type Foundry, 'Sini' by Hiekka Graphics, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, retro, casual, friendly, impact, momentum, approachability, display, rounded, compact, slanted, soft corners, oblique.
A compact, right-slanted sans with heavy, rounded strokes and minimal contrast. Letterforms are built from smooth curves and softly chamfered terminals, giving a slightly streamlined, brushless look despite the bold mass. Counters are relatively tight, curves are broad and even, and joins stay clean, producing a dense rhythm that holds together well in short lines. Numerals follow the same rounded, forward-leaning construction, with simplified, sturdy shapes suited to emphatic settings.
Well suited to headlines, posters, and brand marks where a dynamic, compact italic can carry strong emphasis. It also fits packaging, labels, and sports or event graphics that benefit from bold, fast-moving typography.
The overall tone feels energetic and sporty, with a retro display flavor reminiscent of mid-century signage and athletic branding. Its forward slant and chunky silhouettes add momentum and optimism, while rounded details keep it approachable rather than aggressive.
The font appears intended as a punchy display sans that combines forward motion with rounded friendliness. Its compact proportions and simplified shapes prioritize immediate impact and easy recognition over delicate detail.
The design reads best when given a bit of breathing room, as the compact widths and tight apertures can visually fill in at smaller sizes. The italic angle is consistent across capitals, lowercase, and figures, helping maintain a cohesive flow in longer phrases.