Sans Normal Vidus 12 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Apercu Condensed' by Colophon Foundry, 'Deckhouse' by Great Scott, 'Neusa Neu' by Inhouse Type, 'Sharp Sans Condensed' by Monotype, and 'Vinyl' by T-26 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, friendly, casual, punchy, motion, impact, approachability, modernity, rounded, soft, compact, slanted, playful.
A compact, right-slanted sans with rounded terminals and broadly curved bowls. Strokes are thick and largely uniform, with a soft, brush-like taper at joins and ends that keeps counters open despite the heavy weight. The design favors smooth, simplified geometry—single-storey forms and gentle curves—while diagonals (A, K, V, W, X, Y) carry a steady forward rhythm. Numerals are sturdy and rounded, matching the letterforms’ soft corners and consistent texture.
Best suited for short to medium-length display settings where a bold, energetic voice is needed—headlines, posters, social graphics, and brand marks. It can also work for packaging and apparel-style graphics where a friendly, sporty italic presence helps convey motion and immediacy.
The overall tone is lively and approachable, with a sporty, informal momentum driven by the forward slant and dense black color. Rounded shaping and soft terminals keep it friendly rather than aggressive, giving it a modern, upbeat feel suited to casual communication and high-impact display moments.
The letterforms suggest an intention to deliver a high-impact italic sans that reads quickly and feels active, while rounded terminals and open counters preserve friendliness and legibility at larger sizes. The consistent stroke weight and compact proportions aim for strong texture and clear silhouette recognition in display use.
Spacing appears set to maintain a continuous, energetic flow in text, with compact sidebearings and a strong, even color on the page. The slant is consistent across uppercase, lowercase, and figures, helping headlines feel cohesive and dynamic.