Sans Normal Hubab 11 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui text, mobile apps, editorial, packaging, wayfinding, friendly, clean, modern, approachable, playful, soften tone, everyday readability, modern branding, friendly ui, rounded, open apertures, soft corners, generous spacing, humanist.
A rounded sans with smooth, circular bowls and softly eased terminals that keep the overall texture gentle and even. Strokes are consistently thin and clean, with a slightly airy, open construction that maintains clarity at text sizes. Proportions feel compact in the lowercase, while capitals are simple and geometric, producing a calm rhythm across mixed-case settings. Numerals follow the same rounded logic, with clear, uncomplicated forms and comfortable sidebearings.
It works well for UI labels, onboarding text, and general product typography where a friendly, modern voice is needed. The rounded forms and open counters also make it a good fit for editorial subheads, packaging copy, and light wayfinding or informational signage when set at comfortable sizes.
The font conveys a friendly, contemporary tone—warm rather than clinical—thanks to its rounded shapes and softened endings. It feels approachable and casual without becoming overly quirky, making it suitable for modern interface and lifestyle contexts.
The design appears intended to provide a modern rounded sans that stays neutral and readable while adding a softer, more welcoming personality through circular geometry and gentle terminals.
Curves dominate the design language, and corners are generally rounded rather than sharply cut, which helps prevent harsh joins in letters with diagonals and intersections. The overall color on the page is light and even, and the punctuation and dots appear clean and unobtrusive in running text.