Sans Normal Oslif 16 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic EF' by Elsner+Flake; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'News Gothic No. 2' and 'Trade Gothic Next' by Linotype; and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, simplicity, rounded, geometric, blocky, compact, high impact.
This typeface is built from heavy, even strokes with smooth, rounded joins and broadly geometric construction. Counters are relatively open for the weight, and terminals are clean and largely squared-off, creating a crisp silhouette despite the soft curves in round letters like O, C, and G. Proportions read as practical and compact, with sturdy verticals and simplified diagonals that keep forms stable at large sizes. Figures are similarly bold and rounded, with clear differentiation and a consistent, solid rhythm.
Best suited for headlines, logos, and short text where strong impact is needed—such as branding, packaging, posters, and display signage. It can also work for bold UI labels and callouts when you want maximum emphasis and immediate legibility.
The overall tone is assertive and approachable, combining a contemporary, no-nonsense feel with friendly rounded shapes. It projects clarity and confidence, with a strong, poster-ready presence that feels modern rather than decorative.
The design appears intended as a high-impact, general-purpose sans with rounded geometry and clean finishing, aiming to deliver strong readability and a modern, approachable voice in display contexts.
Uppercase forms appear especially robust, with broad shoulders and minimal modulation, while lowercase retains simple, utilitarian shapes designed for clarity in dense settings. The bold weight emphasizes word shapes strongly, and the smooth curves help prevent the texture from feeling overly rigid.