Serif Other Umsa 2 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Campione Neue' by BoxTube Labs, 'Basketball' by Evo Studio, 'Born Strong' by Rook Supply, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, assertive, retro, no-nonsense, poster-like, space-saving impact, strong presence, signage utility, distinct serif flavor, beaked serifs, flared terminals, high contrast, angular, compact.
A compact, heavy display serif with tall, condensed proportions and a strong vertical rhythm. Strokes are predominantly straight and blocky, with sharp corners and occasional angled joins that give the outlines a carved, mechanical feel. Serifs are small and wedge-like rather than slabby, often appearing as beaked or flared terminals that punctuate the ends of stems and arms. Counters are tight and simplified, and the overall spacing reads dense, emphasizing a solid, ink-heavy texture in words and lines.
Best used at display sizes where its tight counters and dense color can hold up with clarity. It works well for headlines, posters, signage, logos/wordmarks, and packaging that needs a compact, high-impact voice. In longer text or small sizes, the heavy texture and narrow apertures may feel crowded, so it’s most effective in short bursts and large typographic blocks.
The tone is forceful and utilitarian, with a retro-industrial character that feels suited to bold statements. Its crisp wedges and compressed silhouettes evoke signage, headline typography, and a slightly militaristic or sports-poster confidence without becoming playful.
Likely designed to deliver maximum impact in limited horizontal space while retaining a distinct serif identity. The wedge-like terminals and squared construction appear intended to add visual bite and a structured, engineered personality to display typography.
Uppercase forms read especially architectural and uniform, while the lowercase maintains the same compact, squared construction with minimal roundness. Numerals follow the same sturdy, condensed logic, keeping consistent weight and sharp terminal treatment for a cohesive, attention-grabbing set.