Slab Normal Vaje 10 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, packaging, branding, classic, bookish, warm, confident, readable italic, editorial emphasis, classic utility, robust serifs, bracketed, calligraphic, oblique, inked, softened.
A serif italic with sturdy, slab-like terminals and softened, bracketed joins. The strokes stay fairly even with gentle swelling, giving a calm rhythm and consistent color in text. Serifs are prominent and slightly curved rather than sharp, and many forms show mild calligraphic modulation at entry/exit strokes. Counters are open and round, proportions are comfortably wide, and the overall slant is smooth and uniform without feeling overly cursive.
Well suited to editorial typography where an italic needs to carry long-form emphasis with clarity—magazines, books, and pull quotes. It can also work for packaging and branding that want a classic serif voice with approachable warmth, especially in short headlines, subheads, and highlighted phrases.
The tone reads familiar and literary, combining a practical, workmanlike foundation with a subtle handwritten warmth. It feels traditional and trustworthy, with enough character to sound personable rather than strictly technical. The italic adds motion and emphasis while keeping a composed, editorial voice.
The design appears intended as a dependable italic companion with robust, slab-influenced serifs that hold up at practical sizes. Its goal seems to be balancing readability and tradition with a lightly calligraphic feel, offering emphasis that remains steady and professional rather than decorative.
The uppercase shows strong, stable silhouettes with clear slab presence, while the lowercase is more fluid and friendly. Numerals follow the same italic rhythm and maintain sturdy terminals, helping them sit naturally alongside text. Overall spacing appears generous, supporting readability and a steady line texture.