Serif Flared Jure 12 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine covers, dramatic, vintage, assertive, theatrical, editorial, display impact, vintage styling, editorial emphasis, brand character, flared, calligraphic, swashy, bracketed, ink-trap hints.
A heavy, right-slanted serif with pronounced stroke modulation and flared terminals that swell into the serifs. The letterforms are broad and sculptural, with tapered joins, triangular/wedge-like serifs, and rounded, ink-rich curves that create a lively black-and-white rhythm. Counters are moderately open for the weight, while small details—like curved entry strokes and spur-like endings—add a slightly calligraphic, carved feel. Figures and capitals show the same bold, swelling structure, with emphatic diagonals and strong, rounded bowls.
Best used for headlines, short decks, posters, and brand moments where a strong, vintage-leaning serif presence is desired. It can work for pull quotes or short promotional copy, but long passages may feel heavy due to the dense strokes and expressive terminals.
The overall tone is bold and attention-seeking, with a classic, old-style flavor that feels theatrical and slightly retro. Its energetic slant and flared finishing strokes give it a display-forward personality suited to statements rather than neutrality.
Likely intended as a high-impact display serif that blends traditional, old-style calligraphic cues with bold, flared finishing to maximize presence and character in titles and branding.
The design’s contrast and flaring create a dynamic texture in text, but the dense strokes and stylized terminals make it most comfortable at larger sizes. The italic construction feels integral (not a simple slant), with consistent angled stress across upper- and lowercase.