Serif Normal Byha 3 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, editorial, retro, friendly, playful, warm, expressive, attention, warmth, retro appeal, display impact, informality, soft serifs, rounded, bulbous, bouncy, ink-trap-like.
A heavy, right-leaning serif with compact proportions and a distinctly rounded, swollen stroke profile. The serifs are soft and blunted, often reading as teardrop or wedge-like terminals rather than sharp brackets, giving the letters a cushioned silhouette. Curves are broad and generous, counters stay fairly open for the weight, and joins frequently show subtle notches and pinch points that add texture and help keep forms from clogging. Overall rhythm is lively and slightly irregular in a deliberate way, with a hand-drawn, display-oriented consistency across capitals, lowercase, and figures.
Best suited for short to medium-length display text such as headlines, posters, packaging, and brand marks that benefit from a bold, personable voice. It can also work for editorial feature titles and pull quotes where a strong, vintage-leaning texture is desired, especially at larger sizes where the interior shaping and terminal details remain clear.
The tone feels retro and approachable, with a playful bounce that suggests mid-century advertising or informal editorial headlines. Its rounded massing and soft terminals make it warm and friendly, while the pronounced slant adds energy and forward motion. The texture reads bold and confident rather than refined or understated.
The design appears intended to combine traditional serif structure with an exaggerated, rounded, high-impact silhouette for attention-grabbing display typography. Its softened serifs, buoyant slant, and sculpted joins prioritize character and readability at size over strict classical formality.
The uppercase forms are broad and emphatic with softened corners, while the lowercase keeps a sturdy, compact stance and distinctive terminals that create a chunky word shape. Numerals match the same inflated, rounded construction, supporting a cohesive typographic color in mixed alphanumeric settings.