Serif Normal Bysy 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, logotypes, retro, friendly, playful, warm, bold, display impact, vintage appeal, friendly branding, expressive emphasis, soft serifs, rounded terminals, bracketed serifs, swashy, bouncy.
A heavy, right-leaning serif with soft, rounded contours and pronounced, bracketed serifs that read more like sculpted flares than sharp wedges. Strokes are thick and smooth with gentle modulation, and many terminals finish in bulbous, teardrop-like forms that create a cushioned silhouette. The letterforms show an energetic, slightly bouncy rhythm: curves are generous, joins are rounded, and several characters feature subtle swashes or hooked entries/exits. Overall spacing feels open for the weight, helping counters stay readable despite the dense stroke widths.
Best suited to display sizes where its rounded serifs and swashy details can be appreciated—headlines, posters, packaging, and bold editorial callouts. It can also work well for branding and logotypes that want a warm retro character, especially in short phrases or prominent titles.
The tone is upbeat and nostalgic, combining a classic serif foundation with a lively, almost hand-lettered bounce. Its chunky weight and soft finishing details feel inviting rather than formal, giving it a cheerful, poster-like presence with a distinctly vintage flavor.
The design appears intended to deliver a classic serif voice with extra friendliness and movement, using softened serifs and italicized, curvy construction to create strong impact without a harsh or overly formal feel. It prioritizes personality and presence for attention-grabbing typography.
Capitals are compact and punchy, while the lowercase shows more personality through curved shoulders, looping tails, and expressive terminals. Numerals match the same rounded, flared treatment, maintaining consistent color and a cohesive, display-forward texture across mixed-case settings.