Sans Normal Indoj 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'FP København', 'FP København Sans', and 'København CS' by Fontpartners (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logotypes, playful, friendly, chunky, retro, cartoonish, impact, approachability, display, retro flavor, simplicity, rounded, soft-cornered, bulky, compact counters, blunt terminals.
A heavy, rounded sans with broad proportions and a compact, tightly filled interior. Strokes are thick and mostly monolinear with softened corners and blunt, slightly squared terminals that keep the shapes sturdy rather than bouncy. Curves are generous and geometric-leaning, with small counters and apertures that favor solidity over openness. The overall rhythm is bold and blocky, with subtle width variation between glyphs and a distinctly wide stance in capitals, numerals, and key rounds like O and Q.
Best suited to short, high-impact text such as posters, headlines, product packaging, brand marks, and playful campaign graphics. It also works well for children’s or entertainment-oriented materials, where a bold, friendly voice is needed more than fine-detail readability in long passages.
The font reads warm and approachable, combining a poster-like punch with a lighthearted, almost toy-like friendliness. Its chunky silhouettes and soft edges evoke retro signage and cartoon titling, making it feel upbeat and informal while still highly assertive.
The design appears intended to deliver maximum visual impact with a welcoming tone: thick, rounded forms for strong presence, softened edges for approachability, and compact counters for a dense, graphic color on the page.
Uppercase forms are especially broad and stable; the Q features a clear, diagonal tail that adds personality. Lowercase is similarly chunky with simple, single-storey constructions (notably a and g), reinforcing an uncomplicated, contemporary feel. Numerals are heavy and rounded, designed to hold up at display sizes with strong silhouette recognition.