Sans Normal Gumiv 7 is a light, very narrow, low contrast, upright, tall x-height font.
Keywords: posters, packaging, branding, headers, captions, playful, friendly, clean, casual, whimsical, space-saving, approachability, informal tone, modern simplicity, condensed, monoline, rounded, airy, hand-drawn.
A condensed, monoline sans with softly rounded terminals and a gently irregular, hand-drawn steadiness. Curves are narrow and tall, with open apertures and simple, streamlined construction in letters like C, S, and G. The rhythm is even and light on the page, with modest stroke modulation and a slightly bouncy baseline feel that keeps the texture lively without becoming messy. Numerals follow the same tall, narrow proportions for a consistent vertical cadence.
This font works well for short to medium-length copy where a slim, personable voice is desired—posters, packaging, branding touchpoints, UI headings, and captions. Its condensed proportions help fit more characters into limited space while maintaining a light, friendly presence in display sizes.
The overall tone is friendly and approachable, with a casual, sketchbook-like warmth. Its slim, rounded forms read as playful and modern, giving text a lighthearted personality while still feeling orderly and readable.
The design appears intended to provide a narrow, space-efficient sans that feels human and informal rather than strictly geometric. It balances simple rounded construction with subtle irregularity to add charm and approachability in branding and display text.
The design leans on verticality: ascenders and capitals feel notably tall, and many letters stay compact in width, producing a crisp, columnar look in paragraphs. Round shapes (O/Q/0) are narrowly oval, and the punctuation and dots are small and neat, reinforcing the font’s tidy, minimal texture.