Sans Normal Gogen 5 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, posters, social graphics, packaging, friendly, informal, modern, approachable, casual, approachability, clarity, motion, everyday use, rounded, monoline, humanist, soft terminals, open apertures.
A slanted, monoline sans with rounded, gently modulated curves and a soft, humanist construction. Strokes are smooth and even, with rounded terminals and subtly tapered joins that keep forms light and airy. Counters are open and generous, giving letters like C, G, S, and e a clear, breathable interior, while the lowercase shows a single-storey a and g with simple, looped forms. Numerals follow the same easy rhythm, with rounded bowls and straightforward diagonals that stay consistent with the italic angle.
Well-suited for interface copy, captions, and general-purpose display where a warm, modern slanted sans is desired. It can support brand identities and marketing materials that aim for an approachable, informal feel, and it holds up well in headlines and short paragraphs thanks to its open shapes and consistent rhythm.
The overall tone feels friendly and conversational, with a relaxed, handwritten-like slant while remaining clearly typographic. It reads as contemporary and approachable rather than formal, lending an easygoing voice to short and medium-length text.
The design appears intended to combine the clarity of a rounded sans with the liveliness of an italic, producing a contemporary voice that stays readable while feeling personable and dynamic.
Capitals are clean and uncluttered, with curved shoulders and balanced proportions that avoid sharp, mechanical corners. The italic angle is steady across letters and figures, creating a cohesive forward motion and a smooth line flow in continuous text.