Sans Normal Ogfu 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Fold Grotesque' by Colophon Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Goga' by Narrow Type, and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, contemporary, straightforward, impact, clarity, modernity, approachability, simplicity, rounded, geometric, compact, solid, clean.
A heavy, rounded sans with sturdy strokes and compact, efficient shapes. Curves are smooth and nearly circular in letters like O/C/G, while joins and terminals stay clean and minimally finished, keeping the silhouette crisp. Counters are relatively tight for the weight, and the overall texture reads dense and even, with consistent stroke behavior across caps, lowercase, and figures. The numerals follow the same robust construction, with simple, legible forms and strong presence at display sizes.
Best suited to headlines, titles, and brand moments where maximum impact and quick recognition are needed. It works well for signage and packaging that require a sturdy, friendly voice, and for digital UI callouts or hero text where bold clarity is the priority.
The font projects a bold, no-nonsense energy with a friendly edge thanks to its rounded geometry. It feels modern and approachable rather than formal, delivering a confident, high-impact tone that reads quickly and holds attention in short bursts.
Designed to provide a compact, high-impact sans for modern communication, balancing geometric roundness with simple, clean terminals. The overall intention appears to be strong legibility at large sizes with a contemporary, approachable personality.
At heavier sizes the spacing and tight counters create a strong, poster-like color, so it benefits from generous tracking and line spacing in longer passages. The lowercase forms maintain a pragmatic, single-storey feel where applicable, reinforcing the geometric, utilitarian character.