Sans Normal Ombir 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Neue Haas Grotesk Text' by Linotype, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Nimbus Sans Arabic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, bold branding, headline emphasis, geometric, blocky, heavy, open counters, smooth curves.
This typeface is a heavy, geometric sans with broad proportions and strongly filled-in strokes. Round letters are built from near-circular bowls with smooth joins, while straight-sided forms (like H, N, and E) keep crisp, squared terminals. Curves and diagonals feel sturdy and simplified, producing a clean silhouette with open apertures and counters that remain readable at large sizes. Spacing appears generous and consistent, supporting a bold, poster-like rhythm in both uppercase and lowercase.
Best suited for headlines and display typography where strong presence and quick recognition matter, such as posters, brand wordmarks, packaging, and prominent signage. It can also work for short blocks of emphasis text, though its weight and breadth are most effective when used sparingly and at larger sizes.
The overall tone is assertive and contemporary, with a friendly, accessible directness rather than a delicate or formal feel. Its weight and width give it a headline-driven presence that reads as energetic and no-nonsense.
The design appears intended to deliver maximum impact with a clean, geometric voice—prioritizing bold legibility, simple construction, and an even, contemporary rhythm across letters and numbers.
Uppercase forms lean toward geometric construction (notably the circular O and rounded C), while lowercase maintains a clear, straightforward structure with sturdy stems and uncomplicated shapes. Numerals are similarly robust and designed to hold their shape in dense, high-impact settings.