Sans Superellipse Hibaw 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Helsinki' by Ludwig Type and 'Classic Grotesque' and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, sporty, modern, punchy, impact, approachability, clarity, modernity, rounded, blocky, geometric, compact, robust.
A heavy, rounded sans with a superellipse construction: bowls and counters read as squared-off ovals, and corners are consistently softened rather than sharply cut. Strokes are largely monolinear, producing a solid, poster-like color, while terminals are blunt and clean. Proportions lean compact and sturdy, with short ascenders/descenders and a large lowercase presence, giving lines a dense, stable rhythm. Numerals are similarly blocky and rounded, matching the letterforms’ squared curves and wide apertures.
Best suited for headlines, campaign lines, logos, and packaging where a compact, high-impact voice is needed. It also works well for wayfinding and bold UI moments (buttons, badges, navigation labels) thanks to its clean terminals and sturdy shapes.
The overall tone is upbeat and approachable, pairing strong weight with softened geometry to feel friendly rather than aggressive. It conveys modern utility and energetic confidence—well suited to bold statements that should read as welcoming and straightforward.
The design appears intended to deliver maximum impact with a friendly, contemporary personality—using rounded-rectangle curves and simplified forms to stay legible and consistent while projecting warmth and momentum.
Round letters like O and Q are notably squarish in silhouette, reinforcing the superellipse feel across the set. The lowercase shows simple, single-storey constructions and minimal detailing, prioritizing clarity at display sizes and in short bursts of text.