Sans Superellipse Ubruk 14 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, retro, chunky, friendly, posterish, impact, approachability, retro flavor, signage clarity, soft corners, blunt terminals, compact counters, ink traps.
A heavy, compact sans with rounded-rectangle construction and softly squared curves. Strokes are thick and mostly uniform, with blunt terminals and small, tightly enclosed counters that emphasize a solid, stamped silhouette. Round letters (O, C, G) read as squarish superellipses, while joins and apertures show subtle notches and cut-ins that add texture and help differentiate shapes at this weight. The lowercase has a tall, sturdy presence with short extenders and simple, blocky forms; figures are similarly chunky and geometric, optimized for impact rather than delicacy.
Best suited for headlines, posters, short brand statements, and packaging where a strong, friendly block of type is needed. It can work well for logos and labels, especially in contexts aiming for retro or handcrafted energy, but is less ideal for long-form reading at small sizes due to its dense counters and weight.
The overall tone is bold and approachable, with a slightly rough, printed feel that recalls vintage signage and playful display typography. Its chunky geometry reads confident and informal, projecting a friendly, attention-grabbing voice.
The design appears intended to deliver maximum impact with a soft-edged, geometric silhouette—combining rounded-rectangle forms with practical cut-ins to preserve clarity at extreme weight. It aims for a distinctive display voice that feels both contemporary and nostalgically print-driven.
The texture comes from minor irregularities and small interior cutouts that act like pragmatic ink traps, preventing fills from collapsing at heavy weight. Spacing and letterforms favor big shapes and quick recognition, making the design feel more at home in large sizes than in continuous small text.