Script Ruri 7 is a light, very narrow, high contrast, upright, very short x-height font.
Keywords: invitations, branding, headlines, packaging, quotes, elegant, whimsical, romantic, airy, delicate, refinement, personal touch, decorative caps, display emphasis, modern calligraphy, swashy, calligraphic, monoline feel, looped, tall.
A tall, slender script with a lightly drawn stroke and pronounced contrast between fine hairlines and thicker downstrokes. Letterforms are generally upright with a gently handwritten rhythm, mixing connected cursive shapes in the lowercase with more standalone, ornamental capitals. Curves are smooth and elastic, with frequent entry/exit strokes and occasional looped ascenders/descenders that create a flowing baseline movement. Spacing stays open and breathable, giving the alphabet a refined, lightly gestural texture even at larger sizes.
Best suited to display settings where its delicate strokes and tall proportions can breathe—wedding stationery, boutique branding, beauty and lifestyle packaging, and short editorial headlines or pull quotes. It can work for brief passages when set generously with comfortable tracking and line spacing, but it visually performs strongest in names, titles, and accent text.
The overall tone is elegant and romantic, with a playful, slightly quirky handmade charm. Its long, graceful strokes and soft curves suggest invitations and personal notes, while the narrow silhouettes keep it poised and tidy rather than exuberantly casual.
The design appears intended to provide a refined handwritten script that feels formal yet personable, combining decorative capitals with a restrained, legible lowercase. Its narrow build and clean upright stance aim for a polished, modern calligraphic look that remains light and graceful on the page.
Capitals lean toward decorative, signature-like forms with occasional swash-like terminals, while the lowercase maintains readability through simple bowls and consistent slant-free posture. Numerals follow the same calligraphic logic, with slim figures and subtle flourish, making the set feel cohesive in mixed text.