Sans Normal Osbuh 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Acto' by Monotype; and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, solidity, utility, geometric, blocky, compact, rounded, sturdy.
A heavy, geometric sans with broad, rounded curves and flat terminals. Stroke weight is consistent throughout, creating dense counters and a compact, high-impact silhouette. Round letters like C, O, and G are close to circular with smooth transitions, while straight-sided forms such as E, F, H, and N feel sturdy and even. The lowercase follows the same robust construction with relatively closed apertures and short, practical extenders, maintaining an overall tight rhythm in text.
Best suited to headlines and short-form copy where strong presence is desired, such as posters, branding systems, packaging, and high-visibility signage. It can work for brief on-screen UI labels or callouts when a bold, compact voice is needed, but its dense texture makes it less ideal for long continuous reading at small sizes.
The overall tone is bold and self-assured while staying approachable, with soft rounding that keeps the weight from feeling harsh. It reads as contemporary and pragmatic—more about clarity and presence than delicacy or ornament.
The design appears intended to deliver maximum impact with a clean, geometric construction—prioritizing legibility at larger sizes and a consistent, contemporary voice across letters and numerals.
The numerals match the letterforms in weight and geometry, with large internal shapes that hold up well at display sizes. In paragraph settings the dark color is prominent, so spacing and word shapes feel compact and emphatic.