Sans Faceted Afma 2 is a very bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, signage, packaging, industrial, athletic, authoritative, retro, utilitarian, impact, compactness, machined look, display clarity, system consistency, condensed, blocky, angular, faceted, beveled.
A condensed, heavy display sans built from straight strokes and clipped corners, replacing curves with planar facets. Stems are thick and uniform with minimal modulation, and terminals are consistently chamfered, producing a chiseled, octagonal feel across rounds like O, C, and G. Counters are compact and often polygonal, with tight apertures that emphasize a dense vertical rhythm. Lowercase forms are simplified and sturdy, with tall ascenders, short-to-moderate extenders, and a generally engineered, sign-lettering construction; numerals follow the same faceted logic for a cohesive set.
Best suited to headlines, posters, and branding applications that benefit from a dense, high-impact voice. It also fits signage, labels, and packaging where a rugged, engineered look supports the message, and where the condensed width helps pack more characters into limited space.
The tone is tough and no-nonsense, with a mechanical, fabricated character that reads as confident and assertive. Its sharp geometry and compressed stance evoke industrial labeling, sports identity systems, and retro display typography where impact and clarity matter more than softness.
The design appears intended to deliver maximum presence in a compact width while maintaining a rigid, machined aesthetic. By translating rounded forms into faceted planes and keeping stroke weight consistent, it aims for a bold, industrial display style that remains visually coherent across letters and figures.
Faceting is applied consistently at joins and corners, creating a unified beveled silhouette that holds together well at larger sizes. The condensed proportions and tight internal spaces can feel intense in long text, but they amplify punch and presence for short phrases and headings.