Sans Faceted Afma 4 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, signage, logotypes, packaging, industrial, assertive, retro, mechanical, poster, display impact, industrial voice, constructed geometry, signage utility, angular, faceted, condensed, blocky, geometric.
This typeface is built from sharp, planar facets that substitute for curves, producing crisp corners and chiseled internal angles throughout. Strokes are heavy and fairly even, with squared terminals and frequent wedge-like cut-ins that create a notched, constructed feel. Proportions are tight and vertical, with compact counters and a rigid, rectilinear rhythm; diagonals appear as straight segments rather than smooth joins. Spacing and fit read compact, emphasizing a dense texture in words and lines.
Best suited to display roles such as headlines, posters, event graphics, packaging, and branding marks where the faceted construction can be a defining visual motif. It also works well for signage-style applications and short, punchy callouts that benefit from a compact, high-impact texture.
The overall tone is forceful and utilitarian, evoking industrial signage and cut-metal lettering. Its angular faceting adds a slightly retro, engineered character—confident, hard-edged, and deliberately unsoftened. The texture feels energetic and attention-grabbing rather than quiet or refined.
The design intention appears to be a modern, constructed display sans that replaces curves with crisp facets for a machined, architectural voice. It prioritizes strong silhouettes and a rigid vertical stance to deliver immediate impact in large sizes and graphic layouts.
At text sizes the dense stroke mass and tight counters can create strong dark bands, especially in mixed-case settings. The faceted construction gives distinctive silhouettes, but it also reduces the softness of bowls and can make similarly structured letters feel closer in shape, particularly in continuous reading.