Sans Normal Vedim 6 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Brevia' by HVD Fonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, informal, approachable, lively, modern, approachability, warmth, contemporary tone, casual readability, rounded, soft, humanist, quirky, bouncy.
A rounded, monoline sans with a consistent rightward slant and soft stroke endings. Curves are emphasized throughout, with gently swollen bowls and smooth joins that avoid sharp corners. Proportions feel slightly compact in the caps while the lowercase reads open and energetic, helped by a large x-height and short ascenders/descenders. The overall rhythm is slightly irregular in a deliberate, hand-drawn way, giving the set a natural, conversational texture while staying clean and legible.
Well suited for brand identities, packaging, and promotional design where a friendly, modern voice is desired. It performs especially well in short to medium text such as headlines, pull quotes, UI labels, and social media graphics, where its rounded rhythm can add personality without sacrificing clarity.
The tone is warm and casual, with a playful, personable character rather than a strict technical neutrality. Its rounded shapes and subtle unevenness suggest friendliness and ease, making text feel approachable and contemporary.
The design appears intended to provide an easygoing italic sans for contemporary communication—clean and readable, but with enough softness and motion to feel human and expressive. It balances simple geometric underpinnings with subtle quirks to avoid a sterile tone.
The numerals follow the same soft, rounded construction and slanted stance, maintaining a cohesive color in mixed alphanumeric settings. Counters are generally open and generous, and terminals tend to be bluntly rounded, which helps keep small sizes readable while preserving the font’s informal voice.