Sans Normal Vedim 4 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, packaging, social media, ui text, friendly, casual, modern, approachable, lively, friendly modernity, casual emphasis, readable slant, brand warmth, rounded, soft terminals, slanted, humanist, open apertures.
A slanted sans with rounded, softly chamfered terminals and smooth, even stroke weight throughout. The forms lean on circular and elliptical construction, with open counters and generous apertures that keep letters clear at a glance. Proportions feel slightly compact and steady, with a consistent rhythm across uppercase, lowercase, and numerals; curves are full and continuous, and joins are clean without sharp modulation.
This font fits brand identities that want a modern, friendly tone, and it works well for short-to-medium text in marketing, packaging, and social media graphics. Its open shapes and even strokes also make it a solid option for interface labels, headings, and display copy where a casual, approachable italic voice is desired.
The overall tone is warm and approachable, with an energetic slant that reads as informal and conversational rather than strict or technical. Rounded endings and open shapes give it a friendly, contemporary voice suited to upbeat messaging.
The design appears intended to provide a contemporary italic sans that feels smooth and personable, combining geometric roundness with clear, readable openings. It aims for a relaxed rhythm and friendly texture while maintaining enough structure for practical everyday use.
Uppercase structures are straightforward and geometric, while the lowercase adds a more human, relaxed feel—especially in the single-storey-style simplicity of several shapes and the smooth, rounded bowls. Numerals match the same soft geometry and read cleanly in running text.