Sans Normal Amray 11 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Equip' by Hoftype, 'Daikon' by Pepper Type, 'Grava' by Positype, 'Causten' and 'Causten Round' by Trustha, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentation, clean, modern, neutral, friendly, efficient, versatility, clarity, modernization, neutrality, legibility, geometric, rounded, crisp, plainspoken, even rhythm.
A clean sans with largely geometric construction and smooth, continuous curves. Strokes appear even and consistent, with rounded bowls and clear circular counters in letters like O, C, and G. Terminals are mostly straight and crisp, and the overall spacing and proportions feel balanced and steady, producing a calm texture in lines of text. Lowercase forms are simple and open, with single-storey shapes for a and g and a compact, readable rhythm across the alphabet and numerals.
Well-suited to interface copy, product and company branding, and general-purpose print and web typography where a clean, modern sans is needed. It can also work effectively for signage and headlines thanks to its clear geometry and steady spacing, while remaining comfortable for short to medium text blocks.
The tone is modern and matter-of-fact, with a friendly softness coming from its rounded geometry. It reads as straightforward and dependable rather than expressive or ornamental, making it feel practical and contemporary.
The design appears intended as a versatile, geometric everyday sans: clear in structure, consistent in stroke treatment, and easy to deploy across a wide range of contemporary layouts without drawing attention to stylistic quirks.
Numerals follow the same rounded, geometric logic, with clear differentiation and solid presence at display sizes. The font maintains a consistent visual color across mixed-case text, and the punctuation and dot forms appear round and unobtrusive in the sample setting.