Sans Normal Efbow 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: ui text, editorial, presentations, branding, signage, clean, modern, calm, friendly, technical, legibility, versatility, modernity, emphasis, humanist, monolinear, open apertures, generous spacing, rounded forms.
This is an italic sans with smooth, monolinear strokes and softly rounded curves. Letterforms lean forward with consistent rhythm, combining circular bowls with gently tapered joins and open apertures. Counters are roomy, terminals are clean and largely unadorned, and the overall color stays even across text. Numerals follow the same restrained, rounded construction and read clearly at display sizes.
It suits interface typography, product copy, and editorial sidebars where a clear italic voice is needed without excessive flair. The smooth curves and even texture also work well for contemporary branding, presentations, and short signage lines where an energetic but controlled emphasis is desired.
The font conveys a contemporary, understated tone—efficient and legible, but not sterile. Its forward slant adds energy and motion, making it feel active and approachable while remaining professional.
The design appears intended as a versatile italic companion for modern sans typography, prioritizing clarity, steady rhythm, and an unobtrusive character. Its construction emphasizes open shapes and consistent stroke behavior to stay readable while adding a subtle sense of motion.
The italic angle is steady across uppercase, lowercase, and figures, helping long lines maintain a cohesive flow. Curves are prominent in letters like C, G, O, and S, while diagonals (V, W, X, Y) are crisp and balanced, reinforcing a clean, modern texture in running text.