Sans Normal Vebud 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: ui text, brand identity, packaging, posters, editorial, modern, clean, friendly, informal, dynamic, readability, approachability, contemporary tone, forward motion, versatility, rounded, monolinear, open counters, humanist, slanted.
A slanted, monolinear sans with rounded terminals and broadly circular bowls. Curves are smooth and generous, with open apertures (notably in forms like C, S, and e) and a calm, even stroke that keeps contrast minimal. Proportions feel balanced with a medium x-height and clear differentiation between straight stems and rounded counters, while the italic construction introduces a forward rhythm and slightly elastic spacing across different letters and digits.
It suits interface and product text where a modern, friendly italic is needed without sacrificing clarity. The lively slant and rounded geometry also work well for branding, packaging, and promotional headlines, and it can add emphasis or contrast in editorial layouts when used for subheads, pull quotes, or highlighted passages.
The overall tone is contemporary and approachable, combining a neat, engineered cleanliness with an easygoing, conversational feel. The italic slant adds momentum and a sense of motion, making the voice feel active rather than formal or static.
The design appears intended as a versatile italic sans that maintains straightforward readability while projecting a contemporary, approachable personality. Its smooth geometry and open forms suggest a focus on clarity and friendly tone across both display and text settings.
Uppercase forms read sturdy and simple, while lowercase shapes stay highly legible through open counters and restrained detailing. Numerals are rounded and friendly, matching the letterforms’ smooth geometry and consistent stroke behavior.