Sans Normal Vedis 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Magenos Soft' by Graphite, 'Recht' by Mint Type, 'Sebino Soft' by Nine Font, 'Core Sans AR' by S-Core, 'Pulp Display' by Spilled Ink, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: branding, packaging, advertising, posters, ui text, friendly, casual, modern, approachable, lively, warmth, approachability, readability, informality, modernity, rounded, humanist, soft terminals, oblique, open counters.
A rounded, oblique sans with smooth curves and softened terminals throughout. Strokes are even and low-contrast, with gently modulated joins that keep forms clean while avoiding rigid geometry. Counters are open and circular/elliptical, and the overall rhythm is slightly lively, with a subtle handwritten ease rather than strict mechanical regularity. Numerals and letters share consistent curvature and a calm baseline presence, supporting clear shapes at text and display sizes.
Well-suited for branding, packaging, and promotional copy where a personable, modern voice is desired. It can work for UI labels and short text blocks when a softer, more casual tone is appropriate, and it holds up nicely in headlines or callouts thanks to its clean, rounded forms.
The overall tone is friendly and informal, with a contemporary softness that feels approachable rather than technical. Its slant and rounded construction add motion and warmth, giving text a conversational, upbeat character.
The font appears designed to deliver a contemporary sans voice with added warmth and motion, balancing clarity with an easygoing, human feel. Its rounded terminals and consistent oblique slant suggest an intention to make everyday typography feel more inviting and less rigid.
The design favors smooth continuity over sharp corners, producing a cohesive texture in paragraphs. The oblique angle is steady and readable, and the spacing feels comfortably open, helping lines of text avoid looking cramped.