Sans Normal Jidap 15 is a bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logos, sporty, dynamic, retro, punchy, confident, impact, motion, branding, display, forward-leaning, bracketed terminals, teardrop counters, ink-trap hints, tight apertures.
A heavy, forward-leaning sans with pronounced stroke contrast and compact, rounded bowls. Curves are smooth and somewhat elliptical, while joins and terminals show subtle shaping that adds a slightly carved, print-like feel despite the generally sans construction. Many letters have tight apertures and soft, tapering endings, creating a brisk rhythm and clear rightward motion. Figures follow the same slanted, high-impact structure, with sturdy vertical presence and rounded forms that stay consistent with the letter shapes.
Best suited for short, high-impact settings such as headlines, posters, athletic or event branding, packaging callouts, and logo wordmarks. It can work for brief editorial subheads or pull quotes where a dense, energetic texture is desirable, but the compact apertures suggest avoiding long passages at small sizes.
The overall tone feels energetic and assertive, with a strong “in motion” attitude that reads as sporty and headline-driven. Its contrast and slant add a retro flavor, evoking mid‑century display typography and athletic branding while still feeling clean and contemporary in silhouette.
The design appears intended to deliver maximum impact with a sense of speed: a robust italic voice that stays mostly sans in construction while using contrast and shaped terminals to feel more expressive and branded. The consistent slant and compact forms prioritize momentum and presence over neutrality.
The italic angle is clearly integrated into the design rather than simply obliqued, and the contrast is most noticeable where curves transition into straighter strokes. Counters tend to be compact, so the texture looks dense and emphatic at text sizes, while larger settings emphasize the sculpted terminals and rounded geometry.