Serif Flared Ugma 12 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: book text, editorial, magazines, publishing, institutional, classic, literary, formal, trustworthy, readability, tradition, warmth, editorial tone, oldstyle, flared ends, bracketed serifs, calligraphic, warm.
A traditional serif with gently flared stroke endings and softly bracketed serifs that give stems a subtly tapered, calligraphic feel. The overall contrast is modest, with rounded joins and open counters that keep the texture even in paragraphs. Proportions lean slightly narrow in many capitals and the lowercase shows a relatively small x-height, creating pronounced ascenders and descenders. Numerals and capitals sit with stable, upright posture and consistent, bookish rhythm.
It is well suited to long-form reading such as book interiors and editorial layouts where a traditional serif texture is desired. The steady letterforms also fit institutional communications, reports, and formal headings when paired with generous leading.
The font conveys a classic, literary tone—measured and authoritative without looking brittle or overly sharp. Its flared terminals add warmth and a hint of hand-driven movement, producing an inviting, traditional voice suited to refined reading environments.
The design appears aimed at a timeless, readable serif for continuous text, combining conventional proportions with understated flared terminals to add warmth and character while keeping a controlled, editorial finish.
In text, the face forms a smooth, moderate color with clear word shapes and a calm cadence. The serif treatment and terminal flaring are noticeable but restrained, helping it feel established and familiar rather than decorative.