Serif Other Roju 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, book covers, branding, storybook, vintage, whimsical, folkloric, friendly, display impact, distinctive voice, vintage feel, handcrafted tone, warm readability, bracketed, flared, softened, calligraphic, curvy.
A dark, decorative serif with compact proportions and strongly modeled strokes. Serifs are broad and gently bracketed, often swelling into wedge-like terminals that give the outlines a carved, inked feel rather than a sharp, mechanical one. Curves are full and slightly pinched at joins, with noticeable thick–thin modulation and a lively rhythm across rounds (C/O/S) and diagonals (K/V/W). The lowercase shows rounded bowls and open counters, with expressive, tapered ascenders and a single-storey "g"; numerals are sturdy and old-style in spirit, with curved tops and angled terminals that match the text forms.
Best suited for display typography such as headlines, titles, packaging, posters, and branding where its distinctive serif shapes can carry mood and identity. It can also work for short pull quotes or section openers, particularly in editorial contexts aiming for a vintage or story-driven tone.
The tone is warm and characterful, suggesting hand-drawn tradition and printed ephemera rather than contemporary neutrality. Its playful shaping and softly flared serifs read as inviting and slightly theatrical, with a storybook or rustic display flavor.
Likely designed to provide a bold, decorative serif voice with handcrafted warmth—combining traditional serif construction with exaggerated, flared terminals to create memorable silhouettes in titles and branding.
The design leans on sculpted terminals and swelling joins for personality, producing strong silhouette contrast at larger sizes. The irregular, lively detailing makes it feel more illustrative than strictly text-oriented, especially in tight settings where the heavy serifs and rounded forms dominate.