Sans Normal Bilim 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Mato Sans' by Picador and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, informal, approachable, quirky, approachability, expressiveness, display impact, brand warmth, soft corners, rounded forms, bouncy baseline, lively rhythm, sturdy strokes.
A heavy, rounded sans with smooth, open counters and a slightly buoyant, uneven rhythm that makes lines of text feel lively rather than rigid. Curves dominate the construction, with softened terminals and subtly swelling joins that keep the silhouettes chunky and readable. Uppercase forms are broad and steady, while the lowercase shows more personality through slightly varied widths, gently asymmetric curves, and a soft, hand-set feel to spacing and proportions. Numerals match the letterforms with full shapes and clear, high-contrast interior spaces that stay legible at display sizes.
Best suited to headlines, short paragraphs, packaging, and brand marks where a friendly, approachable tone is desired. Its solid weight and generous counters help it hold up in signage and promotional materials, especially when you want strong presence without a sharp, technical feel.
The font projects a warm, friendly confidence with a playful, slightly offbeat voice. Its rounded shapes and springy cadence feel casual and welcoming, making it more conversational than corporate while still staying sturdy and clear.
The design appears intended to combine the clarity of a rounded sans with a more human, lively texture, creating a bold voice that feels inviting and expressive in display typography.
Distinctive shapes like the curving tail on the uppercase Q and the softly modeled bowls in letters such as a, g, and s contribute to a recognizable texture across words. The overall darkness is consistent, producing strong word shapes and an even color in paragraphs, with a hint of organic irregularity that keeps the texture from feeling mechanical.