Serif Flared Upgem 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, branding, classic, literary, refined, trustworthy, readability, editorial utility, classic tone, subtle character, bracketed, flared, calligraphic, open counters, crisp.
A readable serif with softly flared, bracketed serifs and low stroke modulation. The forms are upright with steady, even color, and show subtly calligraphic shaping in joins and terminals rather than sharp geometric construction. Counters are generally open and round, with a comfortable rhythm and moderate proportions that keep text clear at size. Numerals and capitals maintain the same restrained contrast and slightly sculpted, tapered stroke endings for a cohesive texture.
Well-suited for body copy in editorial layouts, books, and long-form reading where steady texture and clear shapes matter. It also works effectively for headlines, pull quotes, and brand typography that aims for a classic, trustworthy presence without heavy contrast or ornate detail.
The overall tone feels traditional and composed, suggesting bookish authority without looking overly formal. Its flared details add a quiet warmth and a touch of handcrafted character, giving the face a calm, literary voice suited to long-form reading and institutional contexts.
The design appears intended to blend traditional serif readability with subtle flared stroke endings to add personality and warmth. It aims for dependable text performance while offering just enough sculpted detail to feel crafted and distinctive in print-like settings.
In text, the spacing reads balanced and the letterfit produces an even paragraph tone. The flared terminals and bracketed serifs are most noticeable in verticals and at stroke endings, lending a gently engraved, classical feel while remaining straightforward and modern in use.