Sans Normal Gumut 7 is a light, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, editorial, branding, friendly, hand-drawn, casual, whimsical, airy, approachability, space-saving, informality, clarity, personality, rounded, monoline, tall, condensed, quirky.
A tall, condensed, monoline sans with softly rounded terminals and an overall hand-drawn regularity. Strokes maintain an even thickness, with gentle curves and slightly elastic geometry that keeps forms from feeling purely mechanical. Counters are compact but open enough for clarity, and round letters lean toward narrow ovals rather than perfect circles. The lowercase set appears small relative to the ascenders and capitals, reinforcing a long, vertical rhythm in text.
This font works well for short to medium-length text where a personable, condensed voice is helpful—headlines, subheads, captions, and display copy in posters, packaging, and branding. It can also suit editorial sidebars or pull quotes where a light, informal tone and space-saving width are beneficial.
The tone is approachable and lightly playful, with a homemade neatness that reads friendly rather than formal. Its narrow, upright stance and rounded construction give it a tidy, modern-casual feel, suitable for content that wants personality without becoming decorative.
The design appears intended to blend the cleanliness of a simple sans with the warmth of hand-drawn sign lettering. Its narrow proportions and steady stroke weight suggest a goal of efficient, readable display typography with a friendly, characterful finish.
Distinctive shapes include a single-storey “a” and “g,” a simple, straight-backed “r,” and a gently curved “y,” all contributing to an informal, handwritten impression. Numerals follow the same narrow, rounded logic, and the overall spacing feels intentionally tight and economical without appearing cramped.