Sans Normal Morom 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Rational' by René Bieder and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, contemporary, sporty, impact, clarity, approachability, display, blocky, rounded, compact, sturdy, soft corners.
A heavy, rounded sans with broad proportions and a solid, even stroke weight. Curves are built from simple geometric arcs with softened joins, giving counters a clean, open feel in letters like O, D, and P. Terminals tend toward squared cuts with slight rounding, and the overall construction favors chunky, compact forms with minimal detailing. The lowercase shows single-storey a and g, sturdy stems, and clear, uncluttered apertures, while numerals are similarly robust and highly uniform in weight.
Best suited for short, high-impact text such as headlines, posters, labels, and brand marks where its dense weight and rounded shapes can command attention. It also works well for signage and packaging that benefit from bold, friendly clarity. For extended reading, it’s more effective in sparing doses as a typographic accent rather than body copy.
The tone is bold and straightforward with a friendly, approachable softness from the rounded geometry. It reads as energetic and contemporary, projecting confidence without feeling sharp or technical. The overall effect is attention-grabbing and assertive, suited to messages that need immediacy and impact.
The design appears intended as a modern, high-impact sans that prioritizes bold presence and clear, simple geometry. Its rounded construction and blunt terminals suggest an aim for approachable strength—optimized for display typography and brand-forward applications where immediate legibility and personality are key.
At display sizes the dense black shapes create strong silhouette recognition; in longer lines the tight internal spaces and heavy color can make text feel compact and emphatic. The letterforms maintain consistent rhythm across mixed-case settings, with the rounded bowls and blunt terminals reinforcing a cohesive, logo-like presence.