Sans Normal Loril 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart; 'Jarvis' by Alan Smithee Studio; 'Berthold Corporate S' by Berthold; 'JT Marnie' by JAM Type Design; 'Glimp' by OneSevenPointFive; and 'Clinto', 'Inovasi', 'Magnify PRO', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, dynamic, confident, modern, impact, energy, display, emphasis, oblique, slanted, rounded, stout, soft corners.
A heavy, oblique sans with broad proportions and rounded, open counters. Letterforms are built from smooth curves and sturdy straight strokes with minimal stroke modulation, giving a dense, uniform color on the page. Terminals are clean and slightly softened, and the overall rhythm is compact and energetic, with wide caps and similarly robust lowercase. Numerals match the set’s weight and stance, with simple, sturdy shapes designed for impact.
Well-suited to headlines, posters, and prominent UI or marketing callouts where a dynamic, high-impact voice is needed. It can work effectively in branding and packaging when the goal is a modern, sporty presence, and it performs best in short blocks of text or large typographic statements rather than extended reading.
The tone is bold and forward-leaning, reading as athletic and assertive rather than formal. Its rounded construction keeps the emphasis friendly and approachable while still feeling forceful and attention-grabbing.
The design appears intended to deliver maximum visual impact with a fast, energetic stance while preserving legibility through open, rounded counters and straightforward sans construction. Its proportions and weight suggest a focus on display typography that feels contemporary and action-oriented.
In continuous text the strong slant and large mass create a pronounced rightward motion and tight texture, making it feel best suited to short, emphatic lines. The wide forms and large counters help maintain clarity at display sizes despite the heavy weight.