Sans Normal Laduh 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ardena' by Fincker Font Cuisine, 'Equip' and 'Galvani' by Hoftype, 'Krong' by Joelmaker, 'Frederik' by The Northern Block, and 'Neosande' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, punchy, confident, fast, loud, impact, speed, attention, branding, display, oblique, geometric, compact, blocky, round.
A heavy, oblique sans with broad proportions and tightly filled counters that create a dense, high-impact silhouette. Forms are built from simple geometric strokes: rounded bowls (O, Q, 0, 8) paired with crisp, straight terminals and angled joins. The slant is consistent across uppercase, lowercase, and figures, giving lines of text a forward-driving rhythm. Curves stay smooth and uniform, while diagonals (A, V, W, X, Y) are sturdy and emphatic; lowercase shows compact, single-storey shapes with a small ear on the g and a straightforward, utilitarian construction overall.
Best suited to large-size applications where a compact, forceful oblique voice is needed—headlines, posters, sports and team visuals, product packaging, and event or promotional graphics. The dense letterforms and consistent slant help maintain a cohesive look in short phrases and punchy calls to action.
The overall tone is energetic and assertive, with a strong sense of motion from the oblique stance and weighty presence. It reads as contemporary and athletic, suited to attention-grabbing messaging rather than quiet, delicate typography.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning stance and simplified geometric construction. It prioritizes bold presence and momentum in display typography while keeping letterforms familiar and readable at headline sizes.
Spacing appears tuned for display impact: letters sit solidly with minimal internal openness, helping headlines feel bold and unified. Numerals are robust and clear, with rounded forms (0, 8, 9) and strongly angled shapes (4, 7) that match the italic momentum.