Serif Flared Doho 7 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, magazines, branding, packaging, elegant, refined, dramatic, modern classic, luxury tone, editorial clarity, display refinement, modernization, bracketed serifs, sharp terminals, thin hairlines, calligraphic stress, tall ascenders.
This typeface presents a refined serif design with pronounced thick–thin modulation and crisp, tapering hairlines. Stems are slender and often broaden subtly as they meet the serifed endings, creating a gently flared feel rather than blunt slab forms. Capitals are tall and poised with carefully controlled curves (notably in C, G, and S) and a clean, vertical stance; diagonals in V, W, and X come to sharp, precise joins. Lowercase features a compact, steady x-height with tall ascenders and distinctive, delicate beaks and hooks, while the numerals follow the same high-contrast logic with graceful, calligraphic curves.
Best suited to editorial applications where elegance and contrast are assets—magazine titles, feature headlines, pull quotes, and upscale brand identities. It can also work well for packaging and invitations where a refined, high-contrast serif texture communicates premium positioning.
The overall tone is polished and fashion-forward, balancing classical bookish authority with a contemporary, high-end sheen. The sharp terminals and luminous hairlines add a sense of sophistication and drama, giving text a curated, premium voice.
The design appears intended to deliver a sophisticated serif voice with a modern edge: a restrained, upright skeleton paired with dramatic modulation and subtly flared finishing that reads luxurious and precise in display and short-text settings.
In text, the rhythm is airy and finely drawn, with a strong vertical cadence and bright internal counters. The spacing reads measured and slightly tight in feel, supporting a sleek texture while the high-contrast details remain visually prominent at display sizes.