Sans Normal Edluf 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, presentations, posters, clean, modern, friendly, informal, airy, emphasis, legibility, approachability, contemporary tone, everyday text, humanist, oblique, rounded, open apertures, soft terminals.
This is an oblique sans with gently rounded construction and smooth, continuous curves. Strokes are even and steady with minimal modulation, and the overall geometry favors open bowls and wide apertures that keep counters clear. Terminals are soft and slightly tapered in places, giving joins a relaxed feel without becoming calligraphic. Proportions are balanced with a moderate x-height, and spacing reads comfortable in text, with a slightly variable, natural rhythm across letters and numerals.
It works well for interfaces and product surfaces that need clear, friendly emphasis, such as navigation labels, buttons, and short instructional text. The oblique style also suits branding, headlines, and editorial pull-quotes where a light sense of motion helps differentiate hierarchy without resorting to heavier weights. It remains readable in medium-length paragraphs, especially where an informal, modern voice is desired.
The font conveys a contemporary, approachable tone—clean and functional, but not sterile. Its slanted stance adds motion and informality, suggesting a conversational, easygoing voice suited to everyday communication.
The design appears intended as a versatile oblique companion for general-purpose sans typography, balancing clarity with a warmer, more human feel. Its open shapes and soft terminals suggest an emphasis on legibility and approachability across both display and text settings.
Round characters like C, O, and G feel smoothly elliptical, while diagonal-heavy forms (V, W, X, Y) maintain crisp angles that keep the texture lively. Numerals follow the same soft, open logic, reading clearly alongside the letters in running text.