Sans Normal Edluf 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, product branding, posters, editorial, presentations, modern, clean, casual, friendly, technical, legibility, neutrality, clarity, everyday use, italic emphasis, oblique, humanist, open apertures, rounded, airy.
This is a slanted sans with smooth, rounded curves and largely monoline strokes. Letterforms are open and generously spaced, with circular bowls (O, o, 0) and simple, unadorned terminals. The italic angle is consistent across caps and lowercase, and the rhythm stays even in text, with clear counters and unobtrusive joins. Numerals follow the same straightforward construction, with a rounded 0, a simple 1, and balanced, open figures across 2–9.
It suits interface labels, dashboards, and product marketing where a clean italic emphasis is needed without sacrificing clarity. The even texture also works well for editorial pull quotes, presentations, and signage where a contemporary, unobtrusive slant can add energy and hierarchy.
The overall tone feels modern and practical, with a light, approachable neutrality. Its oblique stance adds motion and informality without becoming expressive or decorative, giving it a contemporary, everyday voice.
The design appears intended as a versatile, legibility-first oblique sans: familiar structures, open shapes, and restrained detailing aimed at dependable reading and flexible use across digital and print contexts.
Uppercase forms are broad and clean, while the lowercase keeps familiar, highly legible shapes (single-storey a and g) that read well at text sizes. The sample text shows stable word shapes and comfortable spacing, with punctuation that stays understated and consistent with the letterform simplicity.