Slab Contrasted Roha 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Exo Slab Pro' by Polimateria, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: posters, headlines, logos, sports branding, packaging, western, athletic, retro, sturdy, friendly, impact, branding, nostalgia, emphasis, ruggedness, blocky, bracketed, soft corners, compact counters, heavy serifs.
A heavy, block-built slab serif with broad proportions and rounded exterior curves. Strokes are thick and mostly uniform, with noticeable, chunky slab terminals that read as lightly bracketed rather than razor-sharp. Counters are compact and apertures tend to be tight, giving the face a dense, poster-ready color. The lowercase is sturdy and simplified, with single-storey forms and short, squared terminals that maintain a consistent, geometric rhythm across words.
Best suited for headlines, posters, and logo wordmarks where strong slab serifs and dense color can create instant presence. It also fits sports and team-style branding, labels, and packaging that benefit from a rugged, retro display voice.
The overall tone is bold and no-nonsense, with a nostalgic, workmanlike character. It evokes classic varsity and frontier-era display lettering while staying approachable due to its softened curves and generous mass.
The design appears intended to deliver maximum impact with a bold slab-serif structure and simplified, highly legible silhouettes. Its wide stance and chunky serifs suggest a display-first approach aimed at confident branding and attention-grabbing titling.
The numerals match the letterforms with wide bodies and strong slab endings, designed to hold their shape at large sizes. The design’s weight and tight internal spaces favor short bursts of text and impact-driven settings over delicate, airy typography.