Slab Contrasted Roby 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Calanda' and 'Orgon Slab' by Hoftype, 'CamingoSlab' by Jan Fromm, 'Aptifer Slab' by Linotype, 'TheSerif' by LucasFonts, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, retro, friendly, loud, impact, sturdiness, legibility, heritage, chunky, blocky, bracketed, softened, rounded.
A heavy, slab‑serif design with broad proportions and compact counters, built from sturdy verticals and thick, rectangular serifs. The serifs read as strongly bracketed and integrated into the stems, with softened corners that keep the shapes from feeling sharp despite the mass. Curves are generous and full (notably in C, G, O, S, and the lowercase bowls), while joins and terminals stay blunt and weighty, producing an even, poster-like rhythm. Numerals and lowercase share the same dense, grounded construction, with a notably wide, stable footprint and clear, emphatic silhouettes.
Best suited to headlines and display settings where strong presence is needed—posters, signage, product packaging, and brand marks that benefit from a robust slab-serif voice. It can also work for short blocks of text or punchy editorial callouts when generous size and leading are available.
The overall tone is assertive and dependable, with a classic sign-painting and workwear sensibility. Its warmth comes from rounded curves and bracketing, while the sheer heft and wide stance give it a bold, attention-grabbing voice suited to straightforward messaging.
The design appears intended to deliver maximum impact with a readable, familiar slab-serif structure—combining sturdy, industrial letterforms with softened detailing for approachability. It prioritizes bold silhouette clarity and a stable, horizontal emphasis for attention-forward typography.
Spacing appears intentionally open for such a heavy style, helping keep forms distinguishable in large text. The lowercase shows sturdy, compact bowls and short-looking ascenders/descenders relative to the overall weight, reinforcing a solid, grounded texture in paragraphs and headlines.