Slab Contrasted Furu 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Nashter' by Maulana Creative, 'PF Centro Slab Press' by Parachute, and 'Exo Slab Pro' by Polimateria (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, sports branding, western, collegiate, retro, punchy, rugged, high impact, vintage flavor, poster display, heritage tone, signpaint feel, blocky, bracketed, chunky, sturdy, woodtype.
A heavy, block-forward slab serif with broad proportions and compact interior counters. The serifs read as thick rectangular slabs with slight bracketing, giving corners a softened, carved feel rather than sharp geometry. Strokes are consistently weighty with only modest modulation, and the overall color is dense and even. Letterforms favor squared shoulders and flat terminals, while rounds (like O/C) stay wide and firmly planted, producing a strong horizontal rhythm across lines.
Best suited to display applications such as posters, headlines, event flyers, and storefront or wayfinding signage where impact is the priority. It also fits packaging and label design that aims for a handcrafted or vintage print character, and works well for team, campus, or club branding when a bold slab-serif voice is desired.
The font conveys a bold, heritage tone with clear references to vintage display printing. Its chunky slabs and sturdy silhouettes evoke western posters, traditional advertising, and classic collegiate signage. The overall impression is confident, assertive, and intentionally old-school.
The design appears intended to deliver maximum visual weight and recognizability with a classic slab-serif structure. Its proportions and softened slab details suggest a deliberate nod to woodtype and traditional display printing, optimized for attention-grabbing titles rather than fine-grained long reading.
In text settings it maintains strong line presence, but the tight apertures and small counters make it most effective at larger sizes where the internal shapes can breathe. Numerals match the same stout, poster-like construction, reinforcing a consistent display voice across alphanumerics.