Serif Normal Pemig 1 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, fashion, luxury, dramatic, classic, elegance, impact, prestige, headline focus, editorial tone, hairline serifs, sharp terminals, bracketed serifs, vertical stress, sculpted curves.
A high-contrast serif with a crisp, sculpted build: thick vertical stems pair with hairline horizontals and fine, pointed serifs. The letterforms show a predominantly vertical stress and clean, tapered terminals that create a polished, engraving-like sheen. Uppercase proportions feel stately and slightly condensed in rhythm, while the lowercase keeps a compact, readable structure with pronounced thick–thin modulation. Figures follow the same dramatic contrast, with elegant curves and sharp entry/exit strokes that read best at display sizes.
Well suited for fashion-led branding, magazine headlines, editorial pull quotes, and premium packaging where contrast and sharp detail can be showcased. It can work for short paragraphs or captions when reproduction quality is high, but it will be most confident in display applications where the hairlines remain intact.
The overall tone is refined and assertive, with a runway/editorial glamour that feels premium and formal. Its sharpness and contrast add drama and ceremony, lending an upscale, curated voice rather than a casual one.
The design appears intended to deliver a contemporary take on a classic high-contrast serif—prioritizing elegance, drama, and a strong vertical cadence for impactful typography in curated, high-end contexts.
In text settings, the strong contrast and delicate hairlines create a lively sparkle and a clear vertical rhythm, but the finest strokes and serifs appear visually fragile at smaller sizes or on low-resolution output. The design favors clean spacing and crisp edges, with distinctive, slightly calligraphic tapering that gives headlines a tailored, high-end finish.