Sans Normal Jerar 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, modern, dynamic, friendly, impact, motion, emphasis, modernity, approachability, oblique, rounded, geometric, monoline, compact counters.
A heavy, oblique sans with rounded, geometric construction and largely monoline strokes. Curves are smooth and circular, while terminals are clean and subtly angled by the slant, giving the forms a forward-leaning rhythm. Counters tend to be compact (notably in letters like a, e, s, and 8), and the overall spacing reads sturdy and even, with a slightly compressed interior feel at text sizes. Numerals share the same rounded, streamlined logic, with simplified, bold silhouettes that prioritize impact over delicacy.
Best suited to headlines, short statements, and display typography where speed and punch are desirable. It can work well for branding and packaging that needs a modern, athletic voice, and for UI/marketing callouts where emphasis is key, though very small sizes may feel compact due to the dense inner shapes.
The tone is energetic and confident, with a contemporary, performance-oriented feel. Its slanted stance and thick, rounded shapes suggest motion and emphasis, while the soft curvature keeps it approachable rather than harsh.
The design appears aimed at delivering a bold, forward-leaning sans that reads as modern and energetic, combining geometric roundness with an oblique posture to convey momentum and immediacy.
In longer sample text the strong weight and tight counters create a dense color, making it especially attention-grabbing. The consistency of curves across capitals, lowercase, and figures reinforces a cohesive, logo-friendly texture.