Sans Normal Jeliy 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Surt' by Blaze Type, 'Frink Rio' by Brenners Template, 'Gunterz' by Locomotype, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, energetic, modern, confident, punchy, impact, emphasis, speed, bold branding, display readability, oblique, rounded, bulky, compact, industrial.
This typeface is a heavy, oblique sans with broad, rounded forms and a tight, assertive silhouette. Strokes stay largely uniform, with smooth curves and subtly softened terminals that keep the mass from feeling harsh. Counters are relatively small for the weight, and the overall construction favors sturdy geometry—round letters read as slightly elliptical and forward-leaning, while diagonals in letters like K, V, W, X, and Z are thick and stable. Figures are similarly robust, with ample width and simplified shapes that prioritize impact over delicacy.
It performs best in large-scale applications where impact and momentum are desirable—headlines, posters, campaign graphics, and bold brand statements. The strong presence and oblique stance also make it a good fit for sports-oriented identities, promotional packaging, and short, emphatic typographic treatments.
The overall tone is bold and energetic, with a forward-leaning motion that suggests speed and urgency. Its dense color and wide stance feel confident and promotional, projecting a contemporary, sporty attitude suited to attention-grabbing messaging.
The design appears intended as a high-impact italic display sans that delivers immediate visual force while remaining clean and contemporary. It emphasizes speed, solidity, and legibility in short bursts, trading fine detail for a strong, unified typographic texture.
In text, the heavy slant and compact internal spaces create a strong typographic “block” that holds together well at display sizes. Round joins and consistent stroke weight contribute to a cohesive, modern rhythm, while the italic posture provides emphasis even without additional styling.