Sans Superellipse Ifho 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logotypes, stickers, playful, chunky, friendly, retro, cartoon, bold impact, playful tone, soft geometry, display focus, retro flavor, rounded, blobby, soft, bouncy, inky.
A heavy, rounded sans with inflated superellipse construction and softly squashed counters. Terminals are consistently rounded and slightly asymmetrical, with subtle notches and wedge-like cut-ins that give the outlines a carved, inky feel rather than a perfectly geometric one. The rhythm is compact and lively: bowls are broad, joins are thick, and apertures tend to be small, creating a dense, poster-ready color. Curves dominate, but occasional angled cuts (seen in letters like K, R, S, and the diagonal forms) add snap and keep the shapes from feeling overly soft.
Best suited to short, high-impact text such as posters, headlines, packaging fronts, playful brand marks, and social graphics. It also works well for kids-oriented or casual entertainment contexts where a bold, friendly voice is needed, but it is less ideal for long passages due to its dense shapes and small apertures.
The overall tone is upbeat and humorous, leaning toward a retro cartoon sensibility. Its chunky silhouettes feel approachable and fun, suggesting hand-cut signage or playful display lettering rather than strict modern minimalism.
The design appears intended to deliver maximum visual impact with soft, approachable geometry and a slightly irregular, cut-out character. It aims for strong presence and a distinctive, playful texture that remains legible in display settings while prioritizing personality over neutrality.
Uppercase forms are sturdy and blocky with simplified internal structure, while lowercase keeps the same bulbous DNA, producing a cohesive texture in mixed-case settings. Numerals follow the same rounded, swollen logic and read best at larger sizes where the tight apertures and interior cuts stay clear.