Sans Normal Efmay 7 is a light, normal width, monoline, italic, normal x-height font.
Keywords: ui text, brand voice, presentations, captions, posters, clean, modern, friendly, technical, casual, clarity, modernity, approachability, motion, rounded, open, airy, neutral, smooth.
A light, slanted sans with monoline strokes and softly rounded terminals. Curves are built from clean circular and elliptical forms, giving letters like C, O, and G a smooth, even rhythm, while straight strokes stay crisp and minimally modulated. Uppercase proportions feel balanced and slightly open, with generous counters and uncluttered joins that keep the texture airy in text. Lowercase forms are simple and readable, with a single-storey a and g, a compact ear on g, and dots on i/j rendered as small, round points.
This font suits interface typography, dashboards, and product copy where a light, clean italic can add emphasis while staying highly legible. It also works well for contemporary branding, short headlines, and presentation materials that benefit from an airy, modern texture.
The overall tone is contemporary and approachable, combining a neat, engineered clarity with a mild human warmth from the rounded shapes. The italic slant adds a sense of motion and informality without becoming expressive or calligraphic.
The design appears intended as a versatile, modern italic sans that stays neutral and readable while adding gentle dynamism through its consistent slant and rounded geometry.
Numerals follow the same monoline logic with rounded bowls and straightforward construction, keeping a consistent color alongside letters. The slant is steady across the set, and spacing appears even, producing a smooth, continuous flow in longer lines.