Sans Normal Luguy 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Malva' by Harbor Type, 'Avenir Next Paneuropean' by Linotype, 'Candid' by Lucas Tillian, 'Gilroy' by Radomir Tinkov, 'Infoma' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, sports branding, headlines, logos, packaging, sporty, playful, punchy, energetic, friendly, impact, motion, bold branding, headline emphasis, approachability, oblique, rounded, heavy, compact counters, soft corners.
A heavy, rounded sans with a consistent rightward slant and broad, open proportions. Strokes are thick and even, with soft terminals and generous curves that keep corners from feeling sharp. Counters are relatively compact in letters like a, e, and s, while round letters (O, Q) read as sturdy, near-circular forms. The design maintains a bouncy rhythm across mixed-case text, with sturdy numerals and simplified shapes that stay clear at display sizes.
Best suited to display typography where impact and momentum matter—posters, sports and fitness branding, product packaging, and bold headline systems. It also works well for short UI callouts, badges, and promotional graphics where rounded, high-energy letterforms help maintain readability at larger sizes.
The overall tone is upbeat and assertive, balancing friendliness with a strong, sporty presence. Its oblique stance adds motion and urgency, while the rounded construction keeps it approachable rather than aggressive.
The font appears designed to deliver maximum visual impact with a sense of motion, using an oblique slant and rounded, heavy forms to create a friendly but forceful display voice. Its straightforward construction suggests an emphasis on clear shapes and consistent texture in large-format and branding applications.
Uppercase forms lean toward geometric clarity (notably in O/Q and the straight-sided E/F), while lowercase letters emphasize roundness and weight, creating a lively contrast in mixed-case settings. The figures share the same heavy, rounded logic, making them feel cohesive in headlines and short numeric callouts.