Print Ruty 2 is a very bold, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, social graphics, logos, friendly, playful, casual, energetic, retro, hand-lettered feel, bold impact, friendly tone, retro signage, brushy, rounded, chunky, soft terminals, bouncy baseline.
A compact, brush-style script with thick, rounded strokes and minimal contrast. Letterforms lean forward with a lively, bouncy rhythm and slightly irregular width that keeps the texture hand-made rather than geometric. Terminals are soft and blunted, counters are generally tight, and curves are inflated for a bold, high-ink look. The set mixes script-like lowercase with more print-like uppercase, maintaining consistent stroke weight and a cohesive, informal flow across words.
Best suited for short, attention-grabbing text such as headlines, posters, product packaging, stickers, and social media graphics. It also works well for casual brand marks and event promotions where a warm, hand-made feel is desirable, while long body copy is less ideal due to its heavy texture.
The overall tone is upbeat and approachable, with a casual, hand-lettered confidence. Its heavy, cushioned strokes read as friendly and fun, leaning toward a nostalgic sign-painting and menu-board vibe rather than formal calligraphy.
The design appears intended to capture a bold brush-pen handwriting look that feels fast, personal, and friendly. Its forward slant, rounded joins, and chunky silhouettes emphasize impact and warmth over formality and precision.
At smaller sizes the dense weight and tight apertures can reduce clarity, especially in crowded words or with similar shapes (for example rounded bowls and compact joins). It benefits from generous tracking and line spacing, and it performs best when allowed to be large and expressive.